Typography Class

I’m going to be teaching a class on typography next week, and here’s how I’m planning the class: after a brief recap of the assigned readings for the day, we’ll do an informal critique exercise in which we look at different examples of typography whose meaning seems to conflict with the project/client such that it actually undermines the message (think of a flowery, flowing typeface on an action movie poster). After that, students will have a chance to redesign some of the examples, provide a short rationale for their redesign, and describe (in brief) their design process. Throughout the process we’ll reaffirm and try to make use of the language and concepts introduced in the readings.

Here is the current draft of presentation slides. There’s a bunch of image-only slides up front so that I can tell the class a bit about myself. We’ve never met.

In addition, here are a few Sparks covering content from chapters 9 and 10 in The Non-Designers Design Book 4th Edition (Williams, 2014). Williams lays out a lot of rules. They’re made for breaking, but rule-breaking in design needs a rationale. You’ve got to learn the rules so that you can explain why you’re breaking them. The first Spark covers spacing, quotes, and apostrophes:

In this next video, I summarize dashes, special characters and accents, and capitalization:

This third Spark covers underlining, kerning, and widows & orphans:

Finally, here is a Spark briefly summarizing concordance, conflict, and contrast:

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